샤브로21

SHABURO 21

OUNDING STORY

SHABURO 21 began its journey
in a hidden alley of Noryangjin.

Though the location was not the most favorable at the time, it held a special significance for us. 당시 그 장소는 그다지 좋은 조건의 입지는 아니었지만, 저희에게는 특별한 의미가 있었습니다.

This street felt like a space where the everyday lives and small stories of those pursuing their dreams seamlessly intertwined. 이 거리는 꿈을 향해 달려가는 사람들의
일상과 소소한 이야기들이 자연스럽게 스며드는 공간처럼 느껴졌습니다.

SHABURO 21 aspired to be more than just a dining establishment; 샤브로21은 단순한 외식 공간을 넘어서 그 거리의 작은 선물로 자리매김하고자 했으며,
현재도 그 거리의 사람들과 함께 웃고 울며 마음을 나누고 있습니다.

we aimed to be a cherished gift to that street, sharing in laughter and tears with its people even today.

In a rapidly changing landscape filled with fleeting trends and sensational brands, 빠르게 변화하는 트렌드와 자극적이며
단발적인 브랜드들 속에서,

SHABURO 21 emerged from a desire to establish a new standard 샤브로21은 고객과 가맹점이 함께
성장하며 동행하는 프랜차이즈 산업의

in the franchise industry—one where customers and franchisees grow and journey together. 새로운 기준을 세우려는 바람에서 출발했습니다.

Drawing from the experiences we shared with our customers on the streets of Noryangjin, 샤브로21은 우리의 공간에서 고객과
함께 소통하며 나눈 경험을 토대로

we are dedicated to creating the right brand that resonates with everyone 브랜드디렉팅, F&B, 공간디자인팀의 협업을 통해

through collaboration in brand direction, space design, and F&B innovation. 모두가 공감할 수 있는 옳은 브랜드를
만들어가고자 합니다.

BRAND POWER

샤브로21 브랜드 경쟁력

Tailored Entrepreneurship

We develop tailored operational strategies and plans,
reflecting the unique characteristics of the desired franchise
location and the startup investment costs for prospective
franchise owners.

Minimizing Labor Costs

We have minimized labor costs through a menu design that
can be efficiently managed by a small team, along with an
optimized layout and interior design of our establishments.

Aesthetically Pleasing Space Design

Our spaces are thoughtfully designed to reflect the distinct
essence of each location, fostering an efficient space
exclusive to SHABURO 21.

Streamlined Kitchen Operations

Our menu encourages customers to prepare their own meals,
simplifying tasks such as ingredient preparation, portioning,
and cleaning to minimize kitchen workload.
Our broths and sauces are meticulously developed to be
conveniently portioned or diluted for immediate use.

Management

Each location is supported by a dedicated manager who
collaborates with franchise owners, providing insights on sales
analysis, operational management, labor, and taxation,
ensuring that every aspect of the establishment runs
smoothly.